Marrakech immortalizes its links with the famous fashion designer Yves Saint Laurent by dedicating a museum to him
This new museum, composed of a large exhibition hall, a temporary exhibition hall and a 150-seat “Pierre Bergé” auditorium in homage to the couturier’s companion and his business partner, is only dedicated to work of the great French fashion designer Yves Saint Laurent by including 5,000 clothes, 15,000 haute couture accessories, tens of thousands of designs and models and various objects.
Designed in an original scenography by Christophe Martin, the 4,000 m2 building has a permanent exhibition space of 400 m2, highlighting the fashion style of Yves Saint Laurent. It also includes a theater, a photo gallery of thematic exhibitions, a research library, a bookstore and a café with a beautiful terrace. In addition to presenting the creative genius of Yves Saint Laurent and his close ties to Marrakech, this new building offers an ambitious and dynamic cultural program throughout the year, including recitals, conferences and local and international symposia.
The temporary exhibition hall is a space where various exhibitions related to fashion, art, contemporary art and design, anthropology and botany are organized.
The inaugural exhibition “Le Maroc de Jacques Majorelle” from October 19, 2017 to February 4, 2018, reveals the artist’s passion for Morocco, his fascination for the beautiful and authentic medina of Marrakech, the surrounding rural areas and the medieval kasbahs. from Morocco.
One of the main challenges of the museum has been the conservation of high fashion clothes and accessories designed by Yves Saint Laurent and belonging to the Pierre Bergé Foundation. It was therefore essential that the architects, who designed the building, create a vast underground space of 700m2 devoted almost exclusively to the preventive and restorative conservation of the works of the favorite artist of Marrakech.
In the main exhibition hall, 50 pieces are presented around several themes dear to the designer such as male and female, black, African vision, imaginary journeys, extraordinary gardens, invitation to the ball, art and cabinet of curiosities. The design of the exhibition offers an original interpretation of the couturier’s work using clothes that have rarely been presented to the public. The clothing rubs shoulders with audiovisual elements, writings and sketches, photographs, fashion shows, films, voice and music, establishing a certain dialogue with the objects on display that reveals the couturier’s creative process and invites us into his mysterious universe.